ARIA is the fruit of a synergistic partnership between two professionals: Michele Pecchioli and Niccolò Donzelli. With bases of operation in Florence, Milan, Shanghai, Beijing and San Francisco, we are a creative boutique advertising agency, but also a fully-fledged production company that makes effective use of imagination, words, images and, above all, video. We produce in-house content for large international broadcasters, the cinema and, of course, the internet. We tell the stories of our clients to pique curiosity and incite passion, and did so long before this became known as “storytelling”.
Our short films have been shown at film festivals around the world, and we have a particular flair and sensitivity for fashion and luxury, expertly interpreting the sectors’ language and transformations.
We do all this thanks to a team of creative people, copywriters, art directors, media planners and talented young IT professionals. That which unites us is a strong respect for nature and commitment to sustainability, as well as a certain sensitivity to the language of Art, and a passion for culture and volunteering—values that still have great significance, even in today's digital world.